Marketing 7Ps
Typical application
The 7Ps of Marketing is a simple framework that can be used by any organisation or decision maker to plan marketing activities and a marketing strategy. It is particularly useful as it ensures that the main facets of marketing are considered together and how they might be related to each other. You might find the model useful when discussing marketing tactics and strategies with client boards and management teams. It can bring a structured approach to what is sometimes an area immersed in jargon and homegrown practices.
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