Brand & Marketing

McKinsey Matrix


Typical application
The GE McKinsey Nine-box Matrix, is a strategic business analysis tool used to evaluate a company’s portfolio of business units or products. It provides a structured framework for assessing the attractiveness and competitiveness of different segments within a company’s portfolio.

Download the model

Marketing 7Ps


Typical application
The 7Ps of Marketing is a simple framework that can be used by any organisation or decision maker to plan marketing activities and a marketing strategy. It is particularly useful as it ensures that the main facets of marketing are considered together and how they might be related to each other. You might find the model useful when discussing marketing tactics and strategies with client boards and management teams. It can bring a structured approach to what is sometimes an area immersed in jargon and homegrown practices. 

Download the model

Other Resources

The following tabs lead to a range of useful non-proprietary links, content and resources that users might find useful in the context of the ARC’s primary mission of supporting members transition to advisory. 



Business & Corporate Strategy

  • Economic Margin Model
  • Porter’s Five Force
  • The McKinsey 7S Model
  • The Ansoff Matrix
  • BCG Share Growth Matrix
  • Pestle Analysis




Organisational Change & Culture

  • Planned Behavior (Ajzen) in Business Consulting
  • Force Field Analysis
  • The Change Equation



Brand & Marketing

  • McKinsey Matrix
  • Marketing 7Ps



Leadership & Management

  • Change Management Iceberg 
  • The Balanced Scorecard