BCG Share Growth Matrix
Typical application
The BCG Growth-Share Matrix or Product Portfolio was created in 1970 by the founder of the Boston Consulting Group, Bruce Henderson. Its purpose is to help organisations allocate resources effectively, particularly when managing cash flow.
It is one of the oldest frameworks available to strategic management, however it is still widely used and when correctly applied, can help a business make strategic decisions about where to allocate resources, which products or services to retain, to sell or to invest in.
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