Planned Behavior (Ajzen) in Business Consulting
The Theory of Planned Behavior (TPB), developed by Icek Ajzen, is a widely used psychological framework that helps explain and predict human behavior. In the context of business consulting, the TPB can be a valuable tool for understanding and infuencing the behavior of individuals and groups within an organization. This practical guide aims to provide insights into effectively utilizing the TPB in business consulting engagements.
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